Welcome to the
To help the daring
build design legendary companies.
When we help teams ship and iterate core features, we focus on the total experience — not just the pixels in their app. When we storyboard, we draw what’s happening in the world and what’s happening in their product. We also help Sequoia companies tell their story and build healthy design orgs with the structures, processes and measurement tools they need to thrive.
Along the way, high-performing designers join the Sequoia Design Lab for fast-paced, one-on-one, hands-on projects as Visiting Designers.
The designers who join the Sequoia Design Lab arrive with different experiences, strengths, and points of view. What brings us together is a shared belief in story-driven design. Some designers stay for years, working with many different companies. Others designers come for only a few months and then join Sequoia portfolio companies or transistion to the next phase in their careers.
Founder of Sequoia Design Lab,
Head of Design at Sequoia
James Buckhouse founded the Sequoia Design Lab to help startups reach their full potential through exceptional product design. He lectures frequently at Stanford’s d.school and the Graduate School of Business on story-driven design. Prior to Sequoia, he led black-ops products at Twitter as their Sr. Experience Architect. Before Twitter, earned his story stripes as a cinematographer for DreamWorks, working on the Shrek, Madagascar and Matrix trilogies.
Coleen Baik is a designer and artist currently based in New York City. She was at Twitter from 2009 to 2014 in San Francisco, where she led the design of foundational experiences such as Photos, Photo filters, Cross-platform Compose, early Conversations, and Group Messaging. She's been an advisor at Medium and has engaged in traditionally non-tech spaces with activists like Gloria Steinem. She believes that technology should serve connections, not the other way around.
Aine designs products from an experiential standpoint. Her full design process focuses on data, concept, and designing with a POV. After Sequoia, she looks forward to joining a design team that encourages iterations and risk. Aine holds a BFA in Painting and Visual Communications from School of the Art Institute of Chicago and a MFA in Design and Technology from Parsons School of Design.
Josh is a designer, entrepreneur, educator, lifelong learner, community builder, advisor, and optimist. He loves partnering with early stage founders and helping them learn to speak the language of design – and equally loves complex problems at scale. For 20 years he ran a lean, holacratic model design business, transforming clients of all kinds. On the daily, he is driven by beautiful intersectionality, great pairings, trusting relationships, and long bike rides.
Mary Alice is a designer finishing up her degree at Stanford University in Product Design, a discipline she found aligns perfectly with her intersection of interests in design, engineering, and tech. Constantly inspired by the people and places around her, Mary Alice focuses on integrating her passion for people into her work through full-process design and creating transformative products by practicing empathy. Her deep curiosity for exploring unusual connections and detailed oriented mindset combine to produce deliberate design.
More than just pixels
A lasting network
When their time at the Lab comes to a close, we support each designer with a network of past Fellows and Visiting Designers, as well as access to the larger community of designers who work across the Sequoia portfolio.
Growing our community
We're always looking for talented and passionate people to join us. If you’re an experienced designer looking to work on fast-paced, hands-on projects with Sequoia and our portfolio, we'd love to hear from you.